The old rhetoric for Turnaround is to say, ‘success is to ensure businesses are profitable.’ Turnaround today in this climate of technology and data is so much more.
It was all about changing perspective. Stop thinking in terms of costs and sales only, but think in terms of opportunities and changes in customer demand. Yes, we need stabilisation, liquidity and management of stakeholders, but communication and thinking are critical at all levels. It is actually a two-way dialogue that creates a key for the future now between the business and people.
It is important to have a process for developing ideas and creating the vision, combined with strategy to deliver the future to you now. This process is not a luxury. Rashmi understands the pressures that are involved in turnarounds and can still bring that element of change whist ensuring your brand, your business propels into the future as a leader in its sector.